A few weeks ago, after arriving in Switzerland for Watches and Wonders, I did something counterintuitive—I immediately left Switzerland. While I’m fortunate to visit the country several times annually, my packed itineraries rarely allow for detours beyond scheduled appointments. This trip was different; with a rare pocket of flexibility, I journeyed to the Alpine region…

Chrono24, the top dedicated online watch marketplace, named a new Chief Financial Officer, as the company looks to shore up its business footing amid a downturn in used watch prices. The Karlsruhe, Germany-based tech company said Timm Armbrust will join as CFO and Chief Operations Officer beginning August 1st. The 45-year-old will also become a…

Since launching in 2019, Awake has been increasingly producing more serious and art-focused watches, but this certainly doesn’t mean that the French independent brand has forgotten how to have fun. For its latest release of 2025, Awake has introduced the first installment in its “A Tribute To The Seventh Art” project, which embraces a Métiers…

Last November, Awake changed course when it debuted the new Sơn Mài collection. Previously, the brand frequently focused on space-themed watches. While these had unique designs, the Sơn Mài pieces were more serious with gilded silver leaf Métiers d’Art dials. One key point came after meeting with founder Lilian Thibault during the launch — more…

Since its founding in 2004, Greubel Forsey has built a reputation as one of the world’s most uncompromising and innovative independent watchmakers. Known for pushing the boundaries of high horology, the brand has consistently redefined movement architecture, manual finishing, and mechanical ingenuity. Whether through groundbreaking inclined tourbillons, the unparalleled craftsmanship of the Hand Made series,…

Not too long ago, Swiss Davosa updated its ongoing Ternos diver’s style watch collection with a new version of the Davosa Ternos Professional, known as the Davosa Ternos Professional 68H. This version of the Davosa Ternos Professional 68H is the reference 161.538.70 and has a green ceramic bezel, black dial, and three-link style bracelet. Davosa…

Chopard had another great showing at Watches and Wonders this year. The brand garnered much praise with the new L.U.C Quattro Mark IV series. It’s another brilliant addition to Chopard’s lineup that will draw in excited buyers for the two new models as well as spark many enthusiasts to explore the past L.U.C Quattro collections. This…

This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting…