One of the many reasons that I like to study Rolex is all the branding efforts it makes to promote its watches. No, I’m not talking about the paid celebrity endorsements, glossy magazine spreads, or dramatic TV ads — I’m speaking about the extra distance the Swiss watchmaking giant goes to brand as many components…

Grand Seiko introduced a wide variety of novelties at Watches and Wonders this year. The new U.F.A. models are, without a doubt, the most important ones. However, a humble highlight that also stands out for us is the new Grand Seiko “Kiri” SBGW323. This new addition to the Heritage collection combines a modestly sized 36.5mm 44GS-style…

There’s no denying it: 2025 truly is a year of anniversary parties. Some traditional watchmaking houses are celebrating centuries of Haute Horlogerie craftsmanship, while many individual watches are throwing birthday parties. Hublot is celebrating two decades of Big Bang watches this year. The outspoken sports watch is still going strong and continuing to evolve. To…

One brand stands out to me in the avalanche of new releases during Watches and Wonders this year. Jaeger-LeCoultre has created a remarkable series of new Reversos displaying an extensive range of models. The stellar Reverso Tribute Monoface Small Seconds in pink gold on the mesh bracelet is the absolute standout. For me, it is…

The Swiss watch industry was sent reeling after US President Donald Trump threatened massive tariffs on imports to the biggest market for Swiss timepieces. In a speech Wednesday, Trump announced sweeping tariffs on more than 100 countries and trading partners, including China, India, and nations in the European Union. Trump showed a chart listing a…

What We Know Sometimes, you can spot a watch from a distance and know exactly who makes it. I’ve found that’s often the case with many of the distinctive cases and dials of H. Moser & Cie.’s watches, and no line within the collection embodies confidence in its design more than the Endeavour Concept. If…

What We Know At Watches and Wonders, Panerai launches the new Luminor Perpetual Calendar GMT Platinumtech PAM01575, a follow-up to the 33-piece limited edition of the Luminor Goldtech Calendario Perpetuo PAM01269 launched back in 2022. When the PAM01269 first launched, it was certainly one of Panerai’s most strikingly modern watches, with a smoked sapphire dial…

What We Know Panerai has just launched a subtle but meaningful refresh of what most collectors consider their core modern collection: the Luminor Marina. They have improved the movement thickness, quality, finishing, and water resistance while shrinking the overall thickness by 12%. Despite these upgrades, Panerai has wisely preserved the distinctive aesthetic DNA that has…