Some brands have a certain style, cachet, and image that set the tone for our perceptions of them. Neither Rolex nor AP would have the cachet they have today without a diver’s watch and a certain octagonal bezel. For most brands, the halo models fit nicely within their collections. But with the storied Swiss brand […]

Visit The Ulysse Nardin Freak — 22 Years Of Disruptive Genius to read the full article.

Our docuseries continues. Buckle up for an epic video tracking the West Coast leg of our journey though American watchmaking.

Sponsored post presented on aBlogtoWatch for advertiser The young and disruptive brand BA111OD is proudly launching its first manufacture movement with its CHPTR_Δ (pronounced Chapter Delta) watch. Developed and produced with the help of Olivier Mory, the renowned watchmaker from La Chaux-de-Fonds, CHPTR_Δ brings an unprecedented reading of time through a duality between the circular […]

The post BA111OD Presents Its First Manufacture Movement With The CHPTR_Δ Watch appeared first on aBlogtoWatch.

The definitive answer to the question we receive more than any other: “So, what watch should I buy?”

If only I could recall what I was thinking back in 1986. I honestly don’t know what made me buy the Sir Swatch (SUOB169) that year. Unfortunately, my memory is not as good as that of Bret Easton Ellis. The author’s most recent book The Shards, an autofiction novel about a group of privileged Los […]

Visit Our Favorite Swatch Watches: Lex Rediscovers His Long-Forgotten Sir Swatch to read the full article.

Since the line’s initial introduction in 2020, the Longines Spirit collection has swiftly grown to become one of the modern cornerstones of the brand, with a sporting look that feels timeless without directly echoing any one vintage Longines reference. In the past three years, the series has expanded to include a broad range of case […]

The post Hands-On Debut: Longines Spirit Flyback Watch appeared first on aBlogtoWatch.

Forget the bagel with lox, what the people really wanted was MB&F to put salmon on steel.

Every month in 2023, we will release a new strap for the Omega Speedmaster, and this month, it’s time for the “Speedy Tuesday — Tribute to Alaska III” strap. Alaska III was Omega’s project for a Speedmaster that would be used during the Space Shuttle missions. In 1978, NASA re-qualified the Omega Speedmaster Professional, this […]

Visit The Third Fratello × REM Strap For The Speedmaster: Speedy Tuesday — Tribute To Alaska III to read the full article.