This week on the SUPERLATIVE Podcast, our host and aBlogtoWatch Founder Ariel Adams is joined by Aaron Stark, author of Disrupting Time: Industrial Combat, Espionage, and the Downfall of a Great American Company. As Aaron states on his LinkedIn page, “Disrupting Time is the account of a remarkable turn of events driven by cunning spies, […]

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The often-overlooked Globemaster that ushered in a new era of precision timekeeping for Omega.

Last year, as one of its final releases of 2022, Hublot unveiled a limited edition version of its high-tech MP-09 Tourbillon Bi-Axis 5 Days Power Reserve watch that was made from rainbow-colored carbon fiber. While the major news surrounding that particular release was that Hublot had figured out a way to make carbon fiber components […]

The post Hublot Debuts Three New MP-09 Tourbillon Bi-Axis Watches In White, Orange, And Violet 3D Carbon appeared first on aBlogtoWatch.

I have written about IWC before in this series. In a previous installment, I expressed my love for the classic IWC Ingenieur that Gérald Genta designed. It’s a watch that I have a stronger personal connection with than most watches. But IWC has more great classics that deserve a glorious comeback. One of them is […]

Visit Dear IWC, Bring Back The Glorious Aquatimer Ref. 812 to read the full article.

Positioned as the all-rounder luxury sports watch of Baume & Mercier, it is only right that the Riviera collection received a GMT model which, for 2023, it has done. Available in two colors, the Riviera GMT also introduces a few notable differences from the collection’s best-seller equipped with the Baumatic movement. Given their popularity and […]

The post Baume & Mercier Adds A GMT To The Riviera Watch Collection appeared first on aBlogtoWatch.

The newly appointed menswear creative director of Louis Vuitton has always been ahead of the curve – from music to fashion to watches, and everything in between.

Are we done with aging? Strap a product to your wrist, and go about your daily business for 30 or 40 years. That product will endure a degree of torture that will keep even the best product designer awake at night. It will get banged into stuff, dragged over table tops of all sorts, and […]

Visit Say Goodbye To Aging — How Material Innovation Freezes Our Watches In Time to read the full article.

This week on the aBlogtoWatch Weekly podcast, Ariel, Rick, and David are joined by inboxes filled with unsolicited emails from watch brands. After a brief discussion about princely double-wristing, the guys have a discussion about the best way watch brands can and should communicate with their customers (and potential customers), including how brands have shifted marketing […]

The post Horological Spam, Triple-Wristing, IWC And Daniel Wellington, And Seiko Reaction Videos appeared first on aBlogtoWatch.