House Of Craft: A Conversation With Audemars Piguet’s Ginny Wright On Brand Evolution, Speaking To New Audiences, And The Power Of Women In The Watch Space

Last month, in partnership with UBS, we hosted a get-together and series of talks in New York City called “House of Craft.” The event featured a who’s who of watch-world luminaries, including industry legend Jean-Claude Biver, actor Keegan Allen, chef Alton Brown, AP CEO of the Americas Ginny Wright, actor Daniel Dae Kim, journalist Jay Fielden, independent watchmaker Simon Brette, actor and comedian Ronny Chieng, dealer and collector Alessandro Fanciulli, auction specialist Geoff Hess, and menswear designer Todd Snyder.

As promised, we filmed these conversations and will be rolling them out over the next few months. For this week’s engaging chat, Malaika Crawford is joined by Ginny Wright, CEO of the Americas for Audemars Piguet. Ginny shares insights into her journey in the watch industry, how AP plans to expand by connecting with new audiences, and the brand’s evolving perspective toward engaging with women in the enthusiast market. 

For more on House of Craft NYC, enjoy our photo report here – and for a closer look at the watches that made an appearance at the event, click here.

Top photo: David Aujero

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